Our Products

Our organizational framework

Strategic brand alignment

Our company is like a family tree with eight branches, each one designed to make life better at different stages. From the gentle care of babies and the everyday comfort of tissues, to the dignity of adult and feminine care, we’ve got it all covered. Our home care products make your space cleaner and greener, while personal care keeps you feeling good. Our food nourishes, and our professional services support industries like hospitality and education. In short, we’re here to enrich lives, offering a helping hand wherever it’s needed.

Our brands journey

SBD has navigated a dynamic landscape, marked by a myriad of transformative shifts and pivotal moments, each contributing to its rich tapestry of achievements and progress.

Over the years, Silent Believers Distribution has achieved several significant milestones. In 2007-2008, it introduced its first baby diaper called “Optimum,” which later became known as Dalaa. The following year, the group expanded its coverage and launched adult diapers.

In 2012, SBD introduced the paper category and expanded its distribution activities with new partners like RB, 3M, Himalaya, Dabur, BDF, J&J, and Energizer. In 2017-2018, the group launched the Mia brand of feminine care products and introduced new categories such as Taj Bladi, Tiger, and Fizz.

In 2019, Silent Believers Distribution launched its second tea brand, and in 2020-2021, it continued to expand its distribution activities by partnering with new companies such as SCJohnson, Segafredo, Canbébé, Huggies, and Laiko. It also launched the Sango multi-purpose cleaner and Taj Sahra tea.

Looking ahead, Silent Believers Distribution has plans to launch its Al Jimates Tea brand and expand its distribution by partnering with Starbucks, Arla, and other companies. The group is committed to remaining a benchmark employer and continuing to provide high-quality products and services to its customers.