At Silent Believers Distribution, progress is more than a goal. It is a shared journey fueled by the creativity, courage, and values of our people. Every quarter, we gather for Forward Friday, an internal company event that spotlights innovation, honors our teams, and celebrates key milestones across the business.
More than just a tradition, Forward Friday brings our core values to life—Bravery, Empathy, Excellence, Vitality, Love, Innovation, and Empowerment—not as slogans, but through meaningful actions, decisions, and stories across every department.
Forward Friday Highlights: Q2 2025 Edition
This quarter’s edition was a vibrant celebration of who we are and where we are headed. Each moment reflected the spirit that drives Silent Believers
New Beginnings
We proudly welcomed new team members to the SBD and Riaya Distribution families. Their arrival brought vitality to our operations and renewed our commitment to empathy and empowerment, as colleagues offered support, guidance, and a strong sense of belonging from the very beginning.
Fikrathon Kickoff
Our internal innovation challenge returned with bold energy. Teams across departments embraced bravery by pitching transformative business ideas that addressed real operational challenges. The spirit of innovation came to life through cross-functional collaboration and creative problem solving.
Brands in the Spotlight
We highlighted the success stories of our leading brands. From new market breakthroughs to campaign excellence, each win showcased our teams’ drive for excellence and the love they invest in delivering meaningful value to customers and communities alike.
Believers Spotlight
We celebrated team members who consistently embody empathy, lift others, and go above expectations. These are the individuals who turn empowerment into everyday action, contributing quietly yet powerfully to our shared goals.
A Moment of Grace
In a powerful expression of gratitude, 10 Umrah trips were awarded to well-deserving members of the SBD and Riaya teams. This moment of reflection, rooted in love and spiritual appreciation, reminded us that recognition extends far beyond performance—it honors humanity, humility, and shared faith.
A Fond Farewell to Mr. El Mostafa Essobhy
We also took a heartfelt moment to say goodbye to one of our most respected colleagues, Mr. El Mostafa Essobhy. His dedication, leadership, and quiet strength have shaped the culture of SBD in countless ways. With deep empathy and sincere gratitude, we honored his journey, celebrated his legacy, and wished him all the best in the chapters ahead. His presence will continue to inspire us long after his departure.
