Casablanca, September 01, 2024 – At Silent Believers Distribution, our mission has always been to Empower Families, Enrich Lives, and Embrace Moroccan Pride. This is more than a statement; it is the compass that guides our every action, influencing how we contribute to the communities we serve and beyond. Today, we are honored to extend this mission into the realm of Corporate Social Responsibility by announcing our sponsorship of Youssra Karim, a parathlete whose achievements inspire not just admiration, but also a profound respect for the human spirit.
Youssra’s journey is emblematic of resilience and the relentless pursuit of excellence. Born in 1997 in El Jadida, Morocco, she has carved a place for herself on the global stage, overcoming challenges that would deter most. Her silver medal victories at the Tokyo 2020 Paralympics and the World Championships in Dubai (2019) and Paris (2023) were remarkable in their own right. However, it was at the Kobe 2024 Para Athletics World Championships that Youssra truly demonstrated her mettle, setting a new championship record in the Women’s Discuss Throw F41 with a throw of 37.34 meters. This achievement is more than a victory; it is a tribute to her perseverance, her unwavering dedication, and her role as a cornerstone of Moroccan pride.
Supporting Youssra is not merely as act of sponsorship for Silent Believers Distribution – it is an expression of our deepest values.
In Youssra, we see the embodiment of our commitment to fostering inclusivity and empowerment. She represents the idea that no barrier is insurmountable, no goal unattainable, when there is determination and support.
This sponsorship highlights our strategic vision for CSR. We believe that businesses have a profound responsibility to be forces for good in society. By standing with her, we are not only investing in an athlete; we are contributing to a narrative that celebrates human potential, that champions diversity, and that upholds the dignity of every individual, regardless of their circumstances.
Our gratitude extends to Batenborch International, whose foresight and dedication were pivotal in bringing this partnership to fruition. Batenborch utilizes the Perfilment, a coaching approach grounded in behavioral science and neuroplasticity, to provide mental coaching for Youssra. This methodology focuses on helping individuals rewire their brains by creating and reinforcing positive mental habits. Through targeted coaching sessions, it aims to instill resilience and a growth mindset, ensuring that Youssra is equipped not just physically, but also mentally, to face the challenges ahead. This comprehensive support reflects our shared understanding that true success is nurtured by holistic care.
As we step forward in this journey with Youssra, Silent Believers Distribution reaffirms its commitment to a future where every individual’s potential is recognized, celebrated, and given the opportunity to flourish.
